Fishing Many businesses, especially retail, rely heavily on ‘fishing’ as a sales technique. By placing their business in a location with many other similar businesses they rely on the customers ’swimming past’ and getting caught or hooked. Customers are hooked by using the right bait or lure. For example; your store signage or window display,... »
Google AdSense is a way for web site owners to “monetize” (that is make money from) their web site. In brief when you set up an AdSense account, Google places small text ads within the structure of your web pages that are related to the text of your page. If someone clicks on the... »
We often hear comments like ‘my web site really isn’t working’. Our first response is to ask ‘why?’ Most people don’t know the reason, and have no idea how to find out. To maximise the value of your web site you need to measure it’s success and shortcomings. If you had a store and no... »
We actively encourage our customers both old and new to embrace social media such as Twitter, Facebook and Blogs as part of their total online marketing plan. For social media to work for your business it must: be kept up to date, be relevant to you business / message, have some either real or perceived value to the... »
As several of my customers have again been stung by unsolicited renewal and transfer requests for their domain names I thought it was time for a reminder as to the importance of knowing who your Domain Name was registered with. Fortunately in Australia the Australian Domain Name Authority (AUDA) keeps the renewal date for... »
Two of the phone calls I recieved yesterday were both linked to domain name ownership. The first was a long term issue and having heard the story several times before it was difficult to understand why it was not resolved. After purchasing a domain name more than a year ago from an existing owner, it was... »
