Archive for March, 2009

Brand Durability

Tuesday, March 31st, 2009
Brand Durability

My father ran a very successful photographic business in medium sized rural town. Even though I was just a pre-schooler I remember him and my mother starting the business. Our lounge room was the studio and on Saturdays my sister and I would watch as wedding parties would arrive for their studio photos. Brides... »

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Posted in Blog, Branding | No Comments »

Choosing a Business or Domain Name

Thursday, March 12th, 2009

Choosing a business or domain name can be far more important than most people realise.  Some of the factors involved in choosing a business name include memorability, availability, descriptiveness,  appeal and more. When considering a business and/or domain name you should make sure that is does not have negative connotations in potential future markets.... »

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Web Checklist

Friday, March 6th, 2009

What’s the point in having a web site if it isn’t achieving anything for you? But how do you know if your web site is working for you? Below is some useful information to help you get the most out of your site. Know what you want your web site to do for you. Sounds silly doesn’t it,... »

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Posted in Self Help, Web | No Comments »