Archive for August, 2009

People choose to buy from successful people.  People are drawn to successful businesses and make choices about conducting business with them.  It makes sense then to ensure your business is projecting  a prosperous and successful feel. A useful task is to conduct a Brand Audit to identify areas that might be letting you down.  It is a... »

When your turn at the checkout comes, the checkout operator invariable asks  ”how are you today? ”.  My response is excellent, how are you doing?”.  The majority of  responses are “Not too Bad”. Not too bad, could it be worse, well its definitely not good, this is not a very positive answer. It does not... »