Blog
Getting The Most From Social Media
We actively encourage our customers both old and new to embrace social media such as Twitter, Facebook and Blogs as part of their total online marketing plan. For social media to work for your business it must: be kept up to date, be relevant to you business / message, have some either real or perceived value to the... »
Domain Name Renewal Scams
As several of my customers have again been stung by unsolicited renewal and transfer requests for their domain names I thought it was time for a reminder as to the importance of knowing who your Domain Name was registered with. Fortunately in Australia the Australian Domain Name Authority (AUDA) keeps the renewal date for... »
Psychology and Image in Advertising
Consumers have become far more savvy and somewhat cynical, particularly as they are bombarded with over 3000 advertisements each day. Advertisers are now heading into the field of psychology to use new methods to motivate customers. The visual elements of a product, brochure or advertisement are incredibly important as consumers associate values with symbols and... »
Choose your Customers
In small business we have a unique opportunity that larger organisations do not. We have the opportunity to select our customers just as our potential customers have the choice of engaging our services or choosing a competitor. This is beneficial not only to us, the business owner, but to the customer as well. The ideal... »
The Value of Your Business
Leonie’s item about Passionate Business owners reminded me of a day a few months back when a friend was over for a beer and a barbie. While I was cooking the barbie we chatted as blokes do. Family, friends and business were, as normal, the standard items of interest. It was when I asked... »
Surviving the Storm
With mixed opinion about the severity and duration of the current world economic 'storm' small businesses can take advantage of their ability to move quickly and make effective changes. »
Passionate About Business
One of the things I notice about many successful business owners is their amazing passion for their business. Sitting across from Bob (not his real name) at lunch I couldn’t help feel that his passion and ideas were infectious. He was telling us how he began is business, collecting and delivering firewood over 25... »
Brand Durability
My father ran a very successful photographic business in medium sized rural town. Even though I was just a pre-schooler I remember him and my mother starting the business. Our lounge room was the studio and on Saturdays my sister and I would watch as wedding parties would arrive for their studio photos. Brides... »