Branding
Psychology and Image in Advertising
Consumers have become far more savvy and somewhat cynical, particularly as they are bombarded with over 3000 advertisements each day. Advertisers are now heading into the field of psychology to use new methods to motivate customers. The visual elements of a product, brochure or advertisement are incredibly important as consumers associate values with symbols and... »
Sending the Right Message
People choose to buy from successful people. People are drawn to successful businesses and make choices about conducting business with them. It makes sense then to ensure your business is projecting a prosperous and successful feel. A useful task is to conduct a Brand Audit to identify areas that might be letting you down. It is a... »
Being Positive Sells
When your turn at the checkout comes, the checkout operator invariable asks ”how are you today? ”. My response is excellent, how are you doing?”. The majority of responses are “Not too Bad”. Not too bad, could it be worse, well its definitely not good, this is not a very positive answer. It does not... »
Keeping up Appearances
No…this is not a reference to Mrs Bucket (pronounced Boo-Kay), this is serious! When we first moved from the “big smoke” to the country, we taunted our city friends with the laid back life style. We even took a photo of an ironing board, emailed them and said “we found this in the cupboard, thought... »
The Effects of Scotomas on Your Business
Some years back I attended some training in personal development conducted by Lou Tice of The Pacific Institute. Lou started me on a completly new journey in life. Following the two weeks of training I no longer looked at things the same way. One of the most interesting and important things I learnt was the concept of scotomas. A scotoma is a... »
Brand Durability
My father ran a very successful photographic business in medium sized rural town. Even though I was just a pre-schooler I remember him and my mother starting the business. Our lounge room was the studio and on Saturdays my sister and I would watch as wedding parties would arrive for their studio photos. Brides... »