Self Help
Fishing, Hunting and Farming: Which combination of sales techniques is right for you?
Fishing Many businesses, especially retail, rely heavily on ‘fishing’ as a sales technique. By placing their business in a location with many other similar businesses they rely on the customers ’swimming past’ and getting caught or hooked. Customers are hooked by using the right bait or lure. For example; your store signage or window display,... »
Are you using web site statistics to maximise the effectiveness of your web site?
We often hear comments like ‘my web site really isn’t working’. Our first response is to ask ‘why?’ Most people don’t know the reason, and have no idea how to find out. To maximise the value of your web site you need to measure it’s success and shortcomings. If you had a store and no... »
What is Search Engine Marketing and is it important?
With so much hype and continual spamming by organisations trying to sell you over priced under performing Search Engine Optimisation, Google Adwords, Guaranteed Results …. many web site owner adopt a do nothing approach to marketing their web site. So lets start at the beginning and understand what Search Engine Marketing really is. Search Engine... »
Respecting Copyrite
Use of the internet has made access to information and images easier than ever before. Cut, copy and paste means we can work in double quick time! While this is useful in some cases, we need to make sure that we understand and respect the issue of copyright within this environment. »
How important are keywords to your web site?
We’re often asked about the use of keywords for search engine optimisation. Feedback at our seminars shows us there is quite a bit of confusion about the topic, and rightly so - technology, strategies and techniques often change so fast it can be hard to keep up. We commonly hear ”the more keywords the better, steal... »
Planning your Workload
In order to be successful you have to work hard…really hard - right? Do you find to keep your business running you need to: work back late almost every day? use long weekends to catch up on things? regularly miss family events because you are too busy? tell suppliers, contractors and employees that you are too busy to answer... »
Surviving the Storm
With mixed opinion about the severity and duration of the current world economic 'storm' small businesses can take advantage of their ability to move quickly and make effective changes. »
Web Checklist
What’s the point in having a web site if it isn’t achieving anything for you? But how do you know if your web site is working for you? Below is some useful information to help you get the most out of your site. Know what you want your web site to do for you. Sounds silly doesn’t it,... »