Web
Does Google AdSense Make Sense for You?
Google AdSense is a way for web site owners to “monetize” (that is make money from) their web site. In brief when you set up an AdSense account, Google places small text ads within the structure of your web pages that are related to the text of your page. If someone clicks on the... »
Are you using web site statistics to maximise the effectiveness of your web site?
We often hear comments like ‘my web site really isn’t working’. Our first response is to ask ‘why?’ Most people don’t know the reason, and have no idea how to find out. To maximise the value of your web site you need to measure it’s success and shortcomings. If you had a store and no... »
Getting The Most From Social Media
We actively encourage our customers both old and new to embrace social media such as Twitter, Facebook and Blogs as part of their total online marketing plan. For social media to work for your business it must: be kept up to date, be relevant to you business / message, have some either real or perceived value to the... »
Domain Name Renewal Scams
As several of my customers have again been stung by unsolicited renewal and transfer requests for their domain names I thought it was time for a reminder as to the importance of knowing who your Domain Name was registered with. Fortunately in Australia the Australian Domain Name Authority (AUDA) keeps the renewal date for... »
Buying a business?, don’t forget the domain name!
Two of the phone calls I recieved yesterday were both linked to domain name ownership. The first was a long term issue and having heard the story several times before it was difficult to understand why it was not resolved. After purchasing a domain name more than a year ago from an existing owner, it was... »
What is Search Engine Marketing and is it important?
With so much hype and continual spamming by organisations trying to sell you over priced under performing Search Engine Optimisation, Google Adwords, Guaranteed Results …. many web site owner adopt a do nothing approach to marketing their web site. So lets start at the beginning and understand what Search Engine Marketing really is. Search Engine... »
Respecting Copyrite
Use of the internet has made access to information and images easier than ever before. Cut, copy and paste means we can work in double quick time! While this is useful in some cases, we need to make sure that we understand and respect the issue of copyright within this environment. »
How important are keywords to your web site?
We’re often asked about the use of keywords for search engine optimisation. Feedback at our seminars shows us there is quite a bit of confusion about the topic, and rightly so - technology, strategies and techniques often change so fast it can be hard to keep up. We commonly hear ”the more keywords the better, steal... »
Getting Site Visitors and Measuring the Results
Many people will talk about how many hits their web site gets. Some even have that old deplorable hit counter on the bottom in public view. If you see one of these hit the F5 button a few times and watch the counter click over, it will make the owner happy. But did does... »
Web Scams
The phone rang hot a few weeks ago as the latest domain name scam hit our customer’s mailboxes. They all received a letter offering them an additional domain name similar to the one they already had, at an exorbitant price - almost ten times the going rate with the promise of a free I-Pod! Although technically... »