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	<title>divinebranding.com.au</title>
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	<pubDate>Sun, 18 Jul 2010 00:16:01 +0000</pubDate>
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		<title>Fishing, Hunting and Farming: Which combination of sales techniques is right for you?</title>
		<link>http://divinebranding.com.au/blog/2010/07/fishing-hunting-and-farming-which-combination-of-sales-techniques-is-right-for-you/</link>
		<comments>http://divinebranding.com.au/blog/2010/07/fishing-hunting-and-farming-which-combination-of-sales-techniques-is-right-for-you/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 02:32:28 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Self Help]]></category>

		<category><![CDATA[sales techniques]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=368</guid>
		<description><![CDATA[Fishing
Many businesses, especially retail,  rely heavily on &#8216;fishing&#8217; as a sales technique. By placing their business in a location with many other similar businesses they rely on the customers &#8217;swimming past&#8217; and getting caught or hooked.  Customers are hooked by using the right bait or lure. For example; your store signage or window display, specials, [...]]]></description>
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		<title>Does Google AdSense Make Sense for You?</title>
		<link>http://divinebranding.com.au/blog/2010/07/does-google-adsense-make-sense-for-you/</link>
		<comments>http://divinebranding.com.au/blog/2010/07/does-google-adsense-make-sense-for-you/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 04:41:06 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=359</guid>
		<description><![CDATA[Google AdSense is a way for web site owners to &#8220;monetize&#8221; (that is make money from) their web site. In brief when you set up an AdSense account, Google places small text ads within the structure of your web pages that are related to the text of your page. If someone clicks on the link, [...]]]></description>
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		<item>
		<title>Are you using web site statistics to maximise the effectiveness of your web site?</title>
		<link>http://divinebranding.com.au/blog/2010/06/are-you-using-web-site-statistics-to-maximise-the-effectiveness-of-your-web-site/</link>
		<comments>http://divinebranding.com.au/blog/2010/06/are-you-using-web-site-statistics-to-maximise-the-effectiveness-of-your-web-site/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 05:09:46 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Self Help]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=353</guid>
		<description><![CDATA[We often hear comments like &#8216;my web site really isn&#8217;t working&#8217;.  Our first response is to ask &#8216;why?&#8217; Most people don&#8217;t know the reason, and have no idea how to find out.
 
To maximise the value of your web site you need to measure it&#8217;s success and shortcomings. If you had a store and no one [...]]]></description>
		<wfw:commentRss>http://divinebranding.com.au/blog/2010/06/are-you-using-web-site-statistics-to-maximise-the-effectiveness-of-your-web-site/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Getting The Most From Social Media</title>
		<link>http://divinebranding.com.au/blog/2010/02/getting-the-most-from-social-media/</link>
		<comments>http://divinebranding.com.au/blog/2010/02/getting-the-most-from-social-media/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 03:40:22 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=348</guid>
		<description><![CDATA[We actively encourage our customers both old and new to embrace social media such as Twitter, Facebook and Blogs as part of their total online marketing plan.  For social media to work for your business it must:

be kept up to date,
be relevant to you business / message,
have some either real or perceived value to the audience,
so [...]]]></description>
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		<title>Domain Name Renewal Scams</title>
		<link>http://divinebranding.com.au/blog/2010/02/domain-name-renewal-scams/</link>
		<comments>http://divinebranding.com.au/blog/2010/02/domain-name-renewal-scams/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 21:32:19 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=344</guid>
		<description><![CDATA[As several of my customers have again been stung by unsolicited renewal and transfer requests for their domain names I thought it was time for a reminder as to the importance of knowing who your Domain Name was registered with. Fortunately in Australia the Australian Domain Name Authority (AUDA) keeps the renewal date for .au [...]]]></description>
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		<item>
		<title>Buying a business?, don&#8217;t forget the domain name!</title>
		<link>http://divinebranding.com.au/blog/2009/11/buying-a-business-dont-forget-the-domain-name/</link>
		<comments>http://divinebranding.com.au/blog/2009/11/buying-a-business-dont-forget-the-domain-name/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 02:47:48 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=332</guid>
		<description><![CDATA[Two of the phone calls I recieved  yesterday were both linked to domain name ownership. The first was a long term issue and having heard the story several times before  it was difficult to understand why it was not resolved. After purchasing a domain name more than a year ago from an existing owner, it was still [...]]]></description>
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		<title>What is Search Engine Marketing and is it important?</title>
		<link>http://divinebranding.com.au/blog/2009/10/what-is-search-engine-marketing-and-is-it-important/</link>
		<comments>http://divinebranding.com.au/blog/2009/10/what-is-search-engine-marketing-and-is-it-important/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 06:53:21 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Self Help]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=306</guid>
		<description><![CDATA[With so much hype and continual spamming by organisations trying to sell you over priced under performing Search Engine Optimisation, Google Adwords, Guaranteed Results &#8230;. many web site owner adopt a do nothing approach to marketing their web site. So lets start at the beginning and understand what Search Engine Marketing really is.
Search Engine Marketing [...]]]></description>
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		<title>Respecting Copyrite</title>
		<link>http://divinebranding.com.au/blog/2009/10/respecting-copyrite/</link>
		<comments>http://divinebranding.com.au/blog/2009/10/respecting-copyrite/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 05:25:52 +0000</pubDate>
		<dc:creator>Leonie Cridland - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Self Help]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=237</guid>
		<description><![CDATA[Use of the internet has made access to information and images easier than ever before. Cut, copy and paste means we can work in double quick time! While this is useful in some cases, we need to make sure that we understand and respect the issue of copyright within this environment.]]></description>
		<wfw:commentRss>http://divinebranding.com.au/blog/2009/10/respecting-copyrite/feed/</wfw:commentRss>
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		<item>
		<title>How important are keywords to your web site?</title>
		<link>http://divinebranding.com.au/blog/2009/10/how-important-are-keywords-to-your-web-site/</link>
		<comments>http://divinebranding.com.au/blog/2009/10/how-important-are-keywords-to-your-web-site/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 07:20:28 +0000</pubDate>
		<dc:creator>Jeff Bultitude - Divine Branding Partner</dc:creator>
		
		<category><![CDATA[Self Help]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=313</guid>
		<description><![CDATA[We&#8217;re often asked about the use of keywords for search engine optimisation. Feedback at our seminars shows us there is quite a bit of confusion about the topic, and rightly so - technology, strategies and techniques often change so fast it can be hard to keep up.
We commonly hear &#8221;the more keywords the better, steal your [...]]]></description>
		<wfw:commentRss>http://divinebranding.com.au/blog/2009/10/how-important-are-keywords-to-your-web-site/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Psychology and Image in Advertising</title>
		<link>http://divinebranding.com.au/blog/2009/09/psychology-and-image-in-advertising/</link>
		<comments>http://divinebranding.com.au/blog/2009/09/psychology-and-image-in-advertising/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 07:26:05 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://divinebranding.com.au/blog/?p=292</guid>
		<description><![CDATA[Consumers have become far more savvy and somewhat cynical, particularly as they are bombarded with over 3000 advertisements each day. Advertisers are now heading into the field of psychology to use new methods to motivate customers.
The visual elements of a product, brochure or advertisement are incredibly important as consumers associate values with symbols and colours. [...]]]></description>
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