With so much hype and continual spamming by organisations trying to sell you over priced under performing Search Engine Optimisation, Google Adwords, Guaranteed Results …. many web site owner adopt a do nothing approach to marketing their web site. So lets start at the beginning and understand what Search Engine Marketing really is. Search Engine... »

Use of the internet has made access to information and images easier than ever before. Cut, copy and paste means we can work in double quick time! While this is useful in some cases, we need to make sure that we understand and respect the issue of copyright within this environment. »

We’re often asked about the use of keywords for search engine optimisation. Feedback at our seminars shows us there is quite a bit of confusion about the topic, and rightly so - technology, strategies and techniques often change so fast it can be hard to keep up. We commonly hear ”the more keywords the better, steal... »

Consumers have become far more savvy and somewhat cynical, particularly as they are bombarded with over 3000 advertisements each day. Advertisers are now heading into the field of psychology to use new methods to motivate customers. The visual elements of a product, brochure or advertisement are incredibly important as consumers associate values with symbols and... »

People choose to buy from successful people.  People are drawn to successful businesses and make choices about conducting business with them.  It makes sense then to ensure your business is projecting  a prosperous and successful feel. A useful task is to conduct a Brand Audit to identify areas that might be letting you down.  It is a... »

When your turn at the checkout comes, the checkout operator invariable asks  ”how are you today? ”.  My response is excellent, how are you doing?”.  The majority of  responses are “Not too Bad”. Not too bad, could it be worse, well its definitely not good, this is not a very positive answer. It does not... »