A1 Earthworx – Customer Profile

When Pat Pilley’s Mudgee Earthmoving company decided to implement a name change, they came to us at Graphical Constructions to help design a new logo. The design had to be something that would give their new name instant recognition in the Mudgee and district community and had to be recognisable on equipment, clothing and marketing materials.

The logo in vivid yellow, black and white depicts the bulldozer at work in front of the setting/rising sun, giving the impression of a hard working organisation. The new company name A1 Earthworx is incorporated into the logo design to increase the success of the new branding exercise. The logo with it’s high contrast themes works well on a range of items and is instantly recognisable.

Once the logo was designed, we implemented a range of coordinated materials with the new designs. These included double sided business cards, annual fridge magnet card and stationery items.

While A1 Earthworx is based in Mudgee, they provide services across NSW. A web site was the perfect medium for them to promote their services across a wider audience. Using the familiar themes and striking logo, this web site allows A1 Earthworx to project the same image of professionalism that their Mudgee customers are so familiar with.

Here’s what A1 Earthworx had to say…

"I first contacted Leonie and Jeff after I saw their new logo design for Pioneer House in Mudgee. Their description of how they came up with their design was very thought provoking. When we met with Leonie she came up with new ideas and wasn't satisfied until she had come up with just the right design. Leonie has been very helpful in all aspects of our name change and we would recommend Graphical Constructions without hesitation."

Vicki Pilley
A1 Earthworx